Online movie or streaming services (also known as Video on Demand) have been a viable home entertainment option in South Africa for some time now, with tens of thousands of users enjoying on demand movie rentals and purchases from the comfort of their couch. With internet connectivity in South Africa getting faster and cheaper - there’s even a huge fibre race happening - this trend will continue. It seems there are new video on demand offerings popping up everywhere, even through existing satellite or cable subscriptions. Many companies are trying to jump on the bandwagon or play catchup. Some of these options are good, some are lame.
For us, the best option is the Apple iTunes Store used with an Apple TV. Because of Apple’s extensive partnerships with just about every studio and broadcaster, their content offering is unmatched by other satellite or online streaming providers. Both new and old content is readily available, with new movies often available for purchase or rent while still being screened in cinemas in other countries.
Using a US Apple ID (iTunes account) is where it really shines though. Why a US Apple ID? Quite simply, there’s so much more content when it comes to Movies and TV Shows (Series). Every country has their own regional iTunes store and the content available in each differs greatly for a number of reasons including licensing, countries’ own ratings boards, etc. The difference in movie content between the US iTunes store and other countries’ iTunes stores is enormous. That’s why a US iTunes account is the best way to go.
An Apple TV is incredibly simple to setup and use:
Understanding and getting around on your Apple TV is simpler than an iPhone with the usual intuitive layout you’d expect from Apple.
If you own an iPhone or iPad you’ll love your Apple TV that much more. You can play your music from your device through your TV or home entertainment system or mirror your device’s screen directly to your TV for showing photos, playing videos, or even gaming.
You can buy your Apple TV in South Africa from your nearest iStore, Incredible Connection, Makro, DionWired, and most other stores that sell Apple products.