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Why do I need to buy iTunes gift cards (vouchers)?

Each country has their own version of the iTunes store. To buy things (Movies, TV Shows, Music, Apps, Games, Books) you need to have a credit card linked to your iTunes account. Your credit card needs to be from the same country as the iTunes store you have an account with.

If you don't have a US credit card, you need to pay for your purchases from the US iTunes store some other way. iTunes gift cards is the other way.